How to attract the ‘unreachable’ group of new professionals Gen Z to join your company? First of all, why would you focus on attracting Gen Z, who are often mistakenly seen as unmotivated and lazy?
Emphasize your company culture
Gen Z values a positive, inclusive and diverse workplace culture. Make sure to highlight your company’s values and culture in your recruitment efforts.
Offer opportunities to growth and development
Gen Z is ambitious and eager to learn and grow. Offer opportunities for professional development, such as training programs and mentorship, to attract top talent.
Highlight your company’s social impact
Gen Z is socially conscious and values companies that make a positive impact on the world. If your company has a strong commitment to social and environmental responsibility, make sure to showcase that in your recruitment efforts.
Use technology to your advantage
Gen Z is the first generation to have grown up with technology as an integral part of their lives. Use technology to your advantage by leveraging social media and other digital platforms to reach and engage potential candidates.